Innovative Business Development Strategies - Articles List

Innovative Business Development Strategies

Volume & Issue: Volume 2, Issue 1, Spring 2026

Number of Articles: 6

Original Article

The Impact of Diversity-Oriented Leadership on Employee Behavioral Outcomes with an Emphasis on Knowledge Sharing: A Case Study of Pasargad Bank

Pages 1-32

Fatemeh Karimi Jafari, Golnaz Namazi

The Impact of Content Marketing and Customer Engagement on Marketing Performance with the Mediating Role of Digital Marketing (Case Study: Small and Medium Enterprises Active in Tehran)

Pages 33-59

Seyed Reza Seyed Javadin, Mohammad Hasan Bahmanirad

The Effect of Exchange Rate Volatility and Perceived Inflation on Consumers’ Online Impulse Buying Behavior in E-Commerce: The Mediating Role of Financial Resilience

Pages 60-81

Hashem Aghazadeh, Sam Rasoulzadeh

Review and Analysis of Electronic Benevolent Marketing for Luxury Services Using Interpretive Structural Modeling

Pages 82-103

Seyyed Reza Jalalzadeh, Abbas Ali Haji Karimi Sari, Mozhan Zoheidi

The Impact of Business Behavior Components on Company Performance (Case study: Iranian Cement Industry)

Pages 104-129

Vahid Nasehifar, Seyyedeh Mahsa Hosseini

The Impact of Digital Transformation 5.0 on Actor Engagement in Iran's Open Banking Ecosystem: Investigating the Roles of Information Transparency, Trust, and Coordination

Pages 130-164

Hedayat Ebrahimi, AliAkbar Hosseinpour, Somayeh Farzadi

Innovative Business Development Strategies

Journal Archive

Volume 2 (2026)

Volume 1 (2025)