Innovative Business Development Strategies - Articles List

Innovative Business Development Strategies

Volume & Issue: Volume 2, Issue 1, Spring 2026

Number of Articles: 2

Original Article

The Impact of Diversity-Oriented Leadership on Employee Behavioral Outcomes with an Emphasis on Knowledge Sharing: A Case Study of Pasargad Bank

Pages 1-32

Fatemeh Karimi Jafari, Golnaz Namazi

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The Impact of Content Marketing and Customer Engagement on Marketing Performance with the Mediating Role of Digital Marketing (Case Study: Small and Medium Enterprises Active in Tehran)

Pages 33-59

Seyed Reza Seyed Javadin, Mohammad Hasan Bahmanirad

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Innovative Business Development Strategies

Journal Archive

Volume 2 (2026)

Volume 1 (2025)