Innovative Business Development Strategies - Articles List

Innovative Business Development Strategies

Volume & Issue: Volume 2, Issue 2, Summer 2026

Number of Articles: 3

Original Article

Representation of the Digital Transformation Process and Value Creation Paths in the Annual Reports of Iranian Banks: A Directed Qualitative Content Analysis

Pages 1-38

Fatemeh Mojibian, Seyede Mahboobeh Jafari

View Article

Qualitative Content Analysis of Customer Experience Job Advertisements in Iran: Examining the Alignment of Job Role Representations with the Academic Literature on Customer Experience

Pages 39-63

Seyed Reza Seyed Javadin, Vahid Akbari

View Article

The Impact of Attitude toward Social Media Usefulness and Learning Goal Orientation on Sales Performance, Adaptive Selling Behavior, and Competitive Intelligence, Mediated by Social Media Use

Pages 64-90

Maryam Hafezian, Nastaran Ghasemian Sahebi

View Article

Innovative Business Development Strategies

Journal Archive

Volume 2 (2026)

Volume 1 (2025)