Innovative Business Development Strategies - Articles List

Innovative Business Development Strategies

Volume & Issue: Volume 1, Issue 3, Summer 2025, Pages 1-158

Number of Articles: 6

Original Article

Evaluation of Mobile Applications Design Based on Customer Needs Analysis with the Hybrid Approach of Kano-QFD-Fuzzy EDAS

Pages 1-22

Maryam Daneshvar, Abdolsaleh Ziaeesisakht, Seyed Hosein Razavi HajiAgha

Investigating the effect of ethical principles of cognitive computing in digital marketing on improving organizational reputation (Case study: B2B businesses)

Pages 23-44

Tahmorath Hasangholipour Yasori, Seyyed Reza Jalalzadeh, Adel Gholamshahi

Antecedents and Consequences of Reputation in Retail Bank Industry

Pages 45-73

reza godarzifarahani, shahriar azizi, salman eivaiznezhad

Investigating The Effect of Spiritual and Ethical Leadership on Task Performance, Knowledge Sharing Behaviors, and Innovative Behaviors of Employees (Case Study: Tehran Customs General Office)

Pages 74-108

Fatemeh Karimi Jafari, Maryam Akhavan, Mahmood Barati Dehaghi

Prioritizing Sports Sponsorship Plans in Iranian Businesses Using the Best-Worst Method (BWM)

Pages 109-135

Amir Khanlari, Elnaz Motahari Asl

Digital Marketing Communication Potential Analysis and the Growth of Service-Oriented Startups in Iran: Developing a Framework to Link Digital Strategy and Business Innovation

Pages 136-155

Hamidreza Rezvani, Mahdiyeh Rahimpour

Innovative Business Development Strategies

Journal Archive

Volume 1 (2025)