Innovative Business Development Strategies

Innovative Business Development Strategies

The Effect of Export Resources and Dynamic Capabilities of Export Marketing on Intention to Export Development with the Mediating Role of Export Belief

Document Type : Original Article

Authors
Business Management Department, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran.
Abstract
Objective: Exporting is one of the most important initial steps of organizations for development and investment to enter global markets and expand their international activities, therefore, in this research, the dynamic qualities of marketing and export resources have been investigated based on the belief and intention to export that export resources includes physical resources, financial resources, and economies of scale, and dynamic capabilities of export marketing include brand management, supply chain management, and new product development.
Method: The type of research is applied from the point of view of the purpose and from the point of view of the survey method. The statistical population of the research is all the companies active in the mining field that intend to enter the export markets. It was done using structural equation modeling software and SPSS software.
Results: The results of the research showed that the effect of export marketing dynamism on belief was positive, but the effect of export resources was not confirmed; Also, among the dimensions related to the dynamic capability of export marketing, supply chain management has the highest coefficient and brand management has the lowest effect; Finally, the effect of export belief on export intention was confirmed at the error level of 5%.
Conclusions: it is suggested that the managers in the active mining company should focus on the supply chain and product development according to the market conditions, so that they can expand their markets internationally.
Keywords